What is required for the disclaimer on TPMO websites?

For the disclaimer on Third Party Marketing Organization (TPMO) websites, it is essential that it be prominently displayed regardless of the site content. This ensures that visitors to the site can easily see the disclaimer, which provides necessary information about the relationships between the TPMO and various health plans or insurance products. Prominence is crucial as it aids in transparency and helps users understand the nature of the information being presented to them, fostering informed decision-making.

Having the disclaimer hidden in terms and conditions, only shown on the home page, or exclusive for social media links would not adequately inform the website visitors. Such approaches could lead to misinformation and lack of awareness about the affiliations and potential biases present on the site. Therefore, the requirement emphasizes visibility to maintain ethical marketing practices and compliance with regulations in healthcare marketing.