What must lead-generating activities facilitated by a TPMO include?

Lead-generating activities facilitated by a Third-Party Marketing Organization (TPMO) must include a notice that the beneficiary's information may be shared with a licensed agent. This is crucial because transparency is a key requirement in the marketing of healthcare plans. Beneficiaries need to be fully aware of how their data may be utilized, particularly if this sharing could lead to them being contacted by a licensed agent for further discussions about potential healthcare options. This notice ensures that beneficiaries can make informed decisions regarding their personal information and helps maintain trust in the marketing process.

Facilitating such activities while providing clear communication about the sharing of information aligns with the regulatory requirements that protect beneficiary rights and promote ethical marketing practices in the healthcare sector.